Thursday, May 22, 2008

Branding your product

Have you ever wondered why some products undergo "rebranding"? According to a friend of mine who's in this branding business, the companies do so if they find that the product involved doesnt move after being in the market for a while. There may be nothing wrong with the product quality. It may be the packaging or that the product's name doesnt stand out or represent itself well enough to capture the buyer's attention.

The ladies would know the name of the brand famous Hong Kong actress Carina Lau advertises for. It wasnt known by it's current brand name. It used to be something else. Just that its image only attracted older female users and that's not what the company wants. The moment it changed its brand name, it became one of the most sought-after beauty product in Asia. See, thats the power of what branding can do to a product.

Branding is no child's play. I'm sure you wouldnt want your product to die before it's even launched. That's why you need the expertise of a brand identity guru to help you out. Help is only a mouseclick away. If you want your product to sell, branding it properly is of utmost importance. Check out the link in this post. It may be just what you are looking for.

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